Midwestern Oil & Gas Company Limited, an Oil and Gas Company owned by the Delta State Government and a group of Nigerian entrepreneurs, has appointed USP Brand Management to handle the branding and communications requirements of the company.
USP Brand Management Consulting company emerged winner of the business atop of other contenders cutting across full services advertising agencies and Brand consultants – who contested for the enviable Oil & Gas business.
The Muyiwa Kayode led Brand Management company has responsibility for the company’s Corporate Branding Strategy, Logo and Website Presence Implementation.
Midwester Oil and Gas Limited is the operator of the field in a strategic alliance with SunTrust Oil Company Nigeria Limited and Matt Energy Services Limited.
Meanwhile, the 2013 Edition of the Annual USP Brand2Wealth Seminar for SMEs, a Corporate Social Investment Initiative of USP Brand Management, has continued to receive kudos from participants and sponsors.
The Seminar, which was themed : “Branding your Business for Wealth Creation” was held at the Shell Hall, Muson Center, Lagos featured as keynote speaker, Mr. Lere Baale, a consultant strategist with years of solid experience in strategy, marketing, business management and organizational effectiveness.
As one of the highlights of the seminar, the Brand Clinic segment availed business owners opportunity to ask questions from the panelists and the keynote speaker. Similarly, Mrs. Sumbo Adeleke, CEO, Hayloft Limited, Egbeda, Lagos, a SME participant won the raffle draw which automatically entitled her company to a one-year Free Brand Consultancy Services from USPB Brand Management.
According to the organizers, the seminar sponsored by Bank of Industry (BoI) and Emzor Pharmaceuticals, recorded 300 participants and “they all returned to their businesses more enlightened, fulfilled and also with free copies of the Seven Dimensions of Branding, written by the CEO of USP Brand Management, Muyiwa Kayode, and a certificate of participation.”
Brand2Wealth is the Corporate Social Investment Initiative of USP Brand Management which started in 2007 to provide branding support for small business. One of its objectives is to empower SMEs with the branding knowledge they need to build competitive business and develop strong product and service brands.
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